15 Apr 2026
Vietnam has rapidly established itself as a key player in the global fresh fruit export market, offering a wide variety of tropical products that meet the growing demand for quality and traceability. For international buyers, sourcing Vietnamese fruit presents significant opportunities—but also requires a clear understanding of the complexities involved in fresh fruit import. Even experienced importers can encounter challenges that affect product consistency, shelf life, and ultimately, profitability. By recognizing the most common mistakes in fruit import and export, businesses can build stronger, more resilient supply chains and ensure long-term success.