Strategies for Successful Export of Vietnamese Lychees

26/06/2023 05:08

Vietnamese lychees have emerged as a promising commodity in the Japanese market, presenting significant export opportunities.

Vietnamese lychees have emerged as a promising commodity in the Japanese market, presenting significant export opportunities.

With a national production of approximately 200,000 to 250,000 tons per year, concentrated mainly in Bac Giang, Hai Duong, and neighboring regions, Vietnamese lychees are poised for a successful export season. To tap into this potential successfully, businesses like Fosacha must pursue strategies to meet the demands of the global market.

I - Meeting Requirements:
Fosacha understands the importance of complying with Japan's strict regulations and quality standards for imported agricultural products. Authorities of ludicrous markets have often imposed specific requirements on lychee exports from Vietnam. One such requirement is applying steam treatment and sterilization on the exported lychees. For example, Japanese experts are involved in monitoring and certifying lychee shipments. To ensure adherence to these requirements, Vietnamese exporters must collaborate closely with the Plant Protection Department and implement the necessary measures to meet the specified standards.

II - Controlling Pesticide Residue Levels:

[Vietnamese lychee before harvesting for export]

A low tolerance for pesticide residues on agricultural products is a major factor for the items to pass the buyers’ requirements. In the case of exporting lychees to Japan, the maximum residue limit allowed is 0.01 mg/kg, the strictest standard observed by the Japanese market. To address this, Fosacha has implemented rigorous control measures throughout the production process. By working closely with farmers, Fosacha ensures that lychees are grown without prohibited plant protection chemicals and that proper withdrawal periods are followed before harvest. Regular monitoring and testing are conducted to ensure compliance with Japan's stringent standards.

III - Enhancing Market Presence:


Fosacha understands the significance of effective promotion and marketing strategies to penetrate the competitive Japanese market. The company has actively participated in large-scale events, such as trade fairs and seminars, to create awareness and generate interest among international buyers. Maintaining a consistent presence through annual promotional campaigns is essential for establishing Vietnamese lychees as a preferred choice.

IV - Learning from Successful Competitors:

[FOSACHA researches markets at SIAL 2023]

Fosacha has studied successful competitors, such as Thailand and China, who have effectively promoted their agricultural products in Japan. By analyzing their strategies, Fosacha can adapt and implement relevant approaches to enhance the visibility and desirability of Vietnamese lychees. 

V - Building Strong Business Relationships:
Developing strong relationships with importers, distributors, and retailers is crucial for sustainable lychee exports. When establishing long-term partnerships, Fosacha should prioritize trust, reliability, and mutual benefits. Understanding each market’s consumer preferences and tailoring lychee offerings accordingly is essential.

VI - Investing in Quality Assurance:
Maintaining high-quality standards throughout the supply chain is a priority for Fosacha. The company has implemented stringent quality control measures, including proper harvesting techniques and efficient post-harvest processing. Regular inspections by government authorities and independent testing agencies are conducted to identify and address any quality issues promptly. Fosacha's commitment to quality assurance ensures the reputation of Vietnamese lychees remains intact.

By taking these factors into account, Fosacha can establish a strong foothold in the any foreign markets and capitalize on the growing demand for high-quality lychees, as well as other fresh products.

Share Tweet